By Tracy Needham
Sales Copy Investigator
Written Sunday 10:30 pm
Raleigh, North Carolina
RE: Your Sales Copy

Dear Entrepreneur,

Recently, my friend Randy sent me links to two sales pages he’d written for the same ebook and asked me to guess which one was selling more.

Unable to resist the pop quiz, I took a look and said it had to be the second sales page…

Randy: Why do you think the second one sold more?

Me: Well, right away the header jumped out at me. Visitors are going to see “mind control” and either think it’s weird or that it’s not something they need, and click away. The “train your mind” text on the second page just sounds more like something they’d say (and want).

Randy: Hmm. Hadn’t thought about that. Is that all?

Me: No, the pre-header on the second page is better too–and more specific. These prospects are probably worried you’ll try to sell them yet another magic pill that doesn’t work. On the second page, it’s clear that’s not what this is about.

The headline was the same on both, except for the words I already mentioned from the header. So again, the “train your mind” one on the second page will resonate with them more.

Randy: Okay. Anything else?

Me: Well, the second sales page also has a sub-head that speaks directly to those who’ve tried other solutions and failed—which, again, is pretty likely here.

Oh yeah, and on the first sales page, your buy button is about the same color as the text box above it. So, it just blends in–definitely not what you want! The one on the second page stands out more.

Randy: Well, you were right. The second one does sell more. In fact, I’ve had zero sales from the first one.

Me: Ha—I knew it!

I went on to ask how the second sales page was actually converting. He reluctantly said it was less than 2%. As I explained to him, that’s not horrible—especially since virtually none of his visitors know about either him or the product when they land on the page.

But, I said he could definitely bump that number up by changing a few things…

Randy: I’m all ears. How can I do improve it?

Me: Okay, the first thing I want you to do… you know the bullets where you talk about what they’ll learn in the program? Add page numbers for where they’ll find that information.

Randy: I did that on the first sales page and it didn’t seem to help.

Me: I’ll have to look to see how you’re doing it there. But given what we’ve already discussed about the other sales page, I’m not sure I would totally hang your lack of sales on that. LOL

Remember, people always wonder, “Yeah, but will it really do that?” After all, they’ve probably been burned a time or two with products that promised the world and delivered the ghetto. So when you tell which page that information is on, it eases their mind a bit that you’ll actually deliver what you promise.

He agreed to give it a try and I gave him about a dozen more suggestions.

A month later I asked him how the page was doing.

He was surprised to check and see that his conversion rate had shot up to more than 5%.

And as we talked, I realized he’d even forgotten some of the suggestions we’d discussed. So he had nearly tripled his conversion rate after making only a handful of the changes I’d proposed!

As you can see, small improvements to your sales page can make BIG improvements in your bottom line–without spending another dime on pay-per-click, SEO or other strategies to drive more visitors to your sales page.

The question is…

Do you know which changes and tweaks
you need to make?

Sure, you can guess what to tweak and how to do it–if you don’t mind wasting a lot of time and traffic. Or you can try tips some guru doled out in a warmed-over product a year or two ago. The problem is what worked for them may backfire on you.

Your niche, your product, your market, your persona, your list, your method of getting people to the sales page may be very different…And any one of those things can be the tipping point between success and failure…

But I know some of my entrepreneur clients prefer to write their own copy or simply can’t afford spending thousands of dollars to have me write it from scratch.

That’s why I’ve decided to offer a special Sales Copy Investigation™ service to show you, step by step, on YOUR OWN sales page, squeeze page, direct mail piece or sales letter the insider strategies and secrets I use to glean more conversions for my clients.

In your Sales Copy Investigation™, I’ll tell you…

• What your sales piece is doing right
• Precisely what can be improved and how to improve it
• My reasoning behind the recommendations–so you can apply them to all your copy
• Ideas for other ways you can get more sales, clients and opt-ins from your site

But first let me warn you…

It sounds obvious, but you should only sign up for this if you truly want feedback and suggestions. I’m always surprised when people ask me to review their copy then get offended when I find things to change–but it happens a lot more than you’d think!

So, I’ll tell you now…if you’re looking for someone to just stroke your ego and say “It’s perfect exactly the way it is!” I’m not your girl.

Because I’ll always find something that can be tweaked and improved. Even if you’re the next David Ogilvy and know your audience inside and out, it’s hard to fully step into your customer’s shoes. Most people end up just sliding their toes in and shuffling around.

Not to mention, there are so many bits and nuances of customer psychology that come into play that you couldn’t possibly know them all unless you were studying and writing sales copy every day like I do.

So, I’m going to tell you if I see a phrase that’s going to turn off your readers…or if your call to action is more a call to inaction. But unlike your high school English teacher, I’ll also tell you how to fix it!

Get better results from your sales copy now…

Buy One Expert, Get One Free

Unlike many who “fell” into copywriting as a way to make money via the Internet, I’ve been leveraging my writing skills to make money for other businesses for nearly 20 years.

On top of that, I’ve also been marketing to and for small businesses for 15 years. (In fact, I was doing offline marketing before there was even an “online” marketing!)

What people sometimes forget is that copywriting is a tool of marketing. And while it’s a very valuable tool that takes a lot of time and hard work to master, your sales copy doesn’t exist in a vacuum.

If the marketing strategies and tactics around the copy stink–say, you’re getting a lot of useless traffic or the product isn’t “must have” or even a “wanna have” for your market–then your copy will never convert as well as it could.

The good news is you’ll reap the benefits of BOTH my copywriting and marketing expertise when I put your copy under my magnifying glass to suss out the issues hampering your sales and opt-ins.

In fact, you’ll get feedback on FOUR key elements during your Sales Copy Investigation…

Because in reality, they ALL play an important role in turning browsers into buyers. Here’s a sample of what I’ll specifically look at while reviewing your copy…

And these are just some of the points I’ll consider during your Sales Copy Investigation!

Here’s What You’ll Get…

I debated about the best way to deliver your report because I wanted to make sure it provided invaluable details on boosting your conversion–yet was easy to understand what to do and implement…

And all at a fraction of the cost of hiring me to write copy for you from scratch.

Video? While video would be faster for me, it would be a pain in the rear for you, since you’d have to keep pausing the video to jot down notes.

Plus, I doubt listening to me drone on for an hour with a mile-long laundry list of suggestions sounds like your idea of fun!

Editing a Word Document? As many have learned, letting me edit their Word document is dangerous. I really want you to have the best copy possible–and once I get started tweaking and changing, I can’t stop.

As a result, you’d get copy back that you barely recognized, with no tips or insights you can use next time.

That’s why I decided to go with a different approach. So, your Sales Copy Investigation will include…

• A written report that explains what’s working, what’s not, why it’s not and exactly how to improve it…and since it’ll be in a Word doc, you can simply cut and paste any language I suggest right into your piece

• Screenshots of your piece that show exactly where to make the changes, so you can quickly move or insert copy blocks in the right place

All delivered within 5 business days for only $397. If you think about it, $397 is peanuts when you consider the money you can make from even a small boost in your conversion rates.

Especially since you’re paying for the Sales Copy Investigation just once–but reaping the benefits of the additional sales and clients every month after that!

Act fast BONUS…And if you’re one of the next 5 people to sign-up, you’ll also get a 20-minute telephone consultation to discuss the results or ask me any other questions you want about selling more of your product or service.

(Just to be clear–while I’m telling you specifically what to revise and ideas for how to do it, I’m not actually writing or rewriting the copy for you—it’s up to you to make the suggested changes in the piece.)

Finally, you should know that your Sales Copy Investigation is backed by my…

Of course, you’ll never have to actually worry about a refund–because after you put my recommendations to the test, I’m sure you’ll be happy with the results. But I want you to know beyond a shadow of a doubt that you really have nothing to lose.

Click here to take your conversions to the next level…

Getting Your Results-Boosting
Sales Copy Investigation is Easy

There are just 4 steps to getting your results-boosting copy review:

So to sum it up, your Sales Copy Investigation Report will make it crystal clear:

• WHAT to tweak to get more prospects to take action (and WHERE to do it)

• WHY these changes are important

• HOW you can leverage the invaluable tips and insights to make all your other marketing copy more effective

… all at a fraction of the cost of hiring me to write new sales copy for you! Best of all, you can be reaping the rewards from your new, more compelling copy by this time next week if you…

Just Click The Button Below to Get Started!

Don’t just wonder if you could be making more money. Discover HOW you can be making more money…without spending money to generate more leads and more website traffic.

After all, it just makes sense to find out how you can convert more of the prospects and visitors you already have!

All the best,

Tracy Needham
Copywriter & Marketing Strategist

P.S. Remember…the next 5 people to sign-up for a Sales Copy Investigation will get the bonus 20-minute telephone consultation to discuss the results! So sign-up to get your conversion-boosting evaluation today!

Common Sense Disclosures:
Obviously, your results could be more or less than what was described here because they’ll be impacted by your original conversion numbers, the product/service being offered, the quality of the initial copy, your market, the medium, how many suggestions you implement and a million other things. OK, maybe not a million but hopefully you get the point.

Also, my friend’s name in the above true story has been changed for two reasons–he is a complete fanatic about his privacy and a bunch of people from here going to check out the changes his sales pages would distort his ongoing conversion testing!

Compelling Communications, LLC
419 Latimer Road
Raleigh, NC 27609
919.829.1539
info at compellingcomm.com

 

(c) Copyright 2011 by Tracy Needham and Compelling Communications, LLC